After Zomato, Ola pilots 10-minute delivery; Swiggy may also explore faster delivery

Wednesday, 13 April 2022 (1 month ago) 18 views
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Bangalore/Mumbai: after restaurant aggregator Zomato Says it plans to test 10-minute meal delivery service last month, rivals Swiggy and ride-hailing companies ola is following suit.

Ola has started offering select food items through its select locations in Bangalore within 10 minutes fast business Ola Dash, the grocery delivery division. Items on the menu include khichdi, pizza and rolls, which Ola describes as “freshly cooked”.

Swiggy is also exploring faster food delivery, but it’s unclear if it’s targeting delivery within 10 minutes.

Interestingly, Ola will use the food robotics startup’s facilities mukunda foodthe company recently acquired a 16.66% stake in Zomato for $5 million.

Mukunda Foods has clients in top cloud kitchens and independent restaurants, and will play a key role in driving the company’s 10-minute meal delivery service, Zomato Instant.

Eshwar Vikas, CEO of Mukunda Foods, said the company has no exclusivity terms with Zomato and is working with the three companies.

The company’s machines are said to cut the cooking time of Chinese and Indian dishes by 20-50%.

Swiggy has also held talks with Mukunda Foods to automatically prepare food for some of its own brands in its cloud kitchen using its smart robotic devices, Vikas said.

According to sources, Zomato has set up a food station on Gurugram for 10-minute food delivery among a small group of users.

However, a company spokesperson said it is not yet live, but it is expected to go live soon.

Zomato has ordered several machines from Mukunda Foods for about 15-20 “cooking facilities”. The average cost of a machine is around Rs 1.5 lakh.

Zomato Instant will be piloted at four Gurugram locations starting this month.

The move was announced by the CEO Deepinder Goyal, has been criticized for allegedly pressuring delivery partners and forcing them to drive dangerously. Goyal, however, denied that claim, saying Zomato would deliver meals within 10 minutes using algorithms and robotics that predict demand levels.

ET first reported Zomato’s 10-minute delivery goal on March 22.

Ola confirmed that it has been piloting a 10-minute meal delivery service for some time.

Swiggy did not respond to ET’s inquiries.

During the first rapid business boom in 2015-16, both Swiggy and Ola tried to shorten the delivery time of cooked food.


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